Thursday, July 21, 2016

Combine Multiple Audiences for a Unique Event Experience

On June 10-12, Edible Manhattan brought foodies and tech enthusiasts together for the Food Loves Tech expo at the Waterfront in New York City. The expo was created to highlight the intersection of food and technology using large-scale exhibits, immersive installations, leadership panels and multi-sensory dining experiences.

This year’s event featured advanced farming demos, 3-D food printing displays, “alt-protein” tasting stations, food-focused virtual reality and more.

The unique aspect of this event is that it brought together two separate audiences. Foodies and tech enthusiasts were able to meet, network and geek out over new innovations within their industries. The event served as a perfect example that industries can overlap and an event will still be a huge success.  

Have you had success combining two audiences into one event? Share your experiences in the comments below.

Friday, July 15, 2016

Keys to Google AdWords for Event Promotion

“Google it,” has become a key phrase for everyone in this century, and it can be an event planners best friend when promoting an event. To assist you with your event promotion, we have come up with some key tips for utilizing Googe AdWords with the help of Marketing software provider, Attend:
  1. The ad should be linked to your event registration page, not the website homepage. You don’t want to make site visitors hunt down information on the event.
  2. Set up an account for your landing/registration page through Google AdWords in order to receive accurate stats on separate campaigns.
  3. When selecting keywords or phrases, keep it simple with very literal, direct words.
  4. Use a target keyword in the headline of your ad to pull the searchers attention to your link rather than a competitors.
If you need a little more assistance on what exactly Google Adwords does, Bizzabo has put together The Event Marketer’s Google AdWords Crash Course just for you. Share your experiences with Google AdWords promotion in the comments below.

Friday, July 1, 2016

Take Advantage of Social Media Chatter for Your Event Brand

Recently, Elit by Stolichnaya’s Vodka social media team used #fatherofthebride to promote their invitation-only event series during the month of June. The hashtag was trending on the web because the actual house from the movie Father of the Bride was for sale.

The team engraved Father of the Bride on a bottle of their finest vodka and took a picture of it with two martinis to correlate with their ‘Make Your Own Martini Bar’. Lauren Ryan, Elit by Stolichnaya’s Brand Manager stated that she saw an engagement level nearly triple what they usually see for a post.

With 150 million users, Instagram is one of the most prominent social media platforms today.  Instagram’s users are constantly posting pictures of what they are doing while using hashtags. On occasion, a hashtag will trend and it is important that you take advantage of this moment to promote your brand.

BizBash has more information on How This Vodka Brand Uses Social Media to Drive Event Strategy. Have you listened and engaged to social media chatter to promote your event brand? Share your success in the comments below.

Thursday, June 23, 2016

Bring Summer Vacation to Your Event

Now that we are heading in to summer, attendees are yearning for a summer vacation. What better way to give them a vacation than through your event. Here are four ideas on how to bring summer to your event:

  1. Host an outdoor cocktail party with a fun in the sun theme.
  2. Have a workshop or meeting during a picnic in a park.
  3. Fireworks always scream summer so include it in the entertainment.
  4. Snow cone bars can bring out your guests’ inner kid on summer vacation.
MEET Las Vegas has been host to a slew of outdoor events to bring a little summer vacation to your attendees’ experience. Have you had a summer themed event? Share your event in the comments below.

Thursday, June 16, 2016

Make Your Event Attendees Stars of the Event

How many attendees would love to feel like the star of a music event by headlining as a DJ or musician? Bud Light recently made that dream a reality for attendees at the 2016 South by Southwest conference in Austin, Texas. Attendees had the opportunity to visit the ‘Bud Light Factory’. Once inside the company featured an interactive wall where individuals could become their own DJ or musician. The area also featured a cool beer bottle organ and guitar.

See how attendees took advantage of and enjoyed this innovative feature:

For more interesting and innovating event ideas, check out this great list from BizBash. MEETLasVegas was built to help companies and meeting planners just like you execute innovative events without the obstacles faced in a traditional meeting space. Have you tried to incorporate new technology for attendee involvement? Share your successes in the comments section below and find out how we can help you turn your next big idea into a reality.

Thursday, June 9, 2016

Intel takes onstage performances to new heights

Lady Gaga’s tribute performance to David Bowe at the 2016 Grammys was spectacular with all the unique features, but did you know the creators behind the unique features were Intel? Intel and Lady Gaga pushed the boundaries of performance to create a jaw-dropping performance filled with art, technology and innovation.

Highlights from the unique performance include:

  • Visual effects created onstage through a ring worn by Lady Gaga
  • A piano that can dance along with the background dancers
  • Facial projection to a singing and moving Lady Gaga

Find out more about the Lady Gaga and Intel experience:

For more interesting and innovating event ideas, check out BizBash's list of 2016 Event Innovators. MEETLasVegas was built to help companies and meeting planners just like you execute innovative events without the obstacles faced in a traditional meeting space. Have you tried to incorporate new technology with onstage performance/entertainment? Share your successes in the comments section below.

Thursday, June 2, 2016

Your Guide to a Fool-Proof Contingency Plan

No matter how much an event planner prepares, it’s a fact of life that things don’t always go as planned. To ensure your events goes off without a hitch, it’s important to have a contingency plan in place. To help you build the perfect contingency plan, here are three tips:

  1. Think of every possibility – Think outside your typical weather and technology issues. You have to make sure you cover all your event bases.
  2. Layout the plan for anyone to implement – You may not be the one that needs to take action, so make the contingency plan easy to follow for anyone.
  3. Communication is critical – In order to implement the contingency plan, communication among your team is essential. Everyone on your team needs a clear understanding of what is happening and how they can pitch in to help.
To further assist you with your contingency planning, CFO has compiled a list of 11 Contingency-Planning Tips. How has an effective contingency plan saved you from an event emergency? Share your experience in the comments section below.