Thursday, February 19, 2015

Using Event Tech to Engage Attendees

Getting attendees to interact at any event is almost a fine art. They’re inundated with tons of information, and might experience technology overload as well. So how can you successfully engage your attendees with event tech and avoid overload?

The Boomset Blog has four great event tech ideas to help keep attendees engaged and avoid overload. These include:
  • Let them use their own technology to their advantage. Encourage them to take photos and videos using their own cell phones and cameras, and post them to a social media wall.
  • Make data easily accessible. Set up a Bluetooth signal attendees can connect to in order to access information quick and easy while on the go.
These are just a couple of ideas to leverage event tech to engage attendees. What are some ideas that have helped you successfully engage event attendees?

Thursday, February 12, 2015

Food and Beverage Trends for 2015

Knowing the latest trends is a must, especially when it comes to food and beverage. Make the wrong catering choices and the event can suffer.

How will the food and beverage selections change for 2015? Convene Magazine lists eight food and beverage trends on the rise. These trends include:
  • Gluten-free foods now an expected option at events.
  • Crafting global flavors from locally sourced foods is on the rise.
  • Be prepared to offer unique tea and coffee offerings.
  • Customizable street foods will increase in popularity.

These trends are starting to take hold, so plan accordingly. What other trends should event professionals expect in 2015? 

Thursday, February 5, 2015

Keeping Events Safe with Cyber Security

The digital era has been a blessing to many event professionals, but it’s also presented challenges as well. With events relying more on digital support, it’s important to focus on how to keep information safe.

Digital data is everywhere, from emails with sensitive event information such as budgets, to attendee lists. All of this data is critical to protect not only the event, but attendee privacy as well. featured an excellent article about the importance of cyber security. The article addresses three areas of concern:
  • Event Wi-Fi access. Do you know how your Wi-Fi is provided? Is access free and open, or password encrypted?
  • Identity theft. How do you ensure your attendees are protected from attacks via portable cell phone towers?
  • Event kiosks. USB ports offer cyber attackers easy access to critical information. How can you prevent that from happening?
Cyber security is an ever-increasing area of concern for event professionals. How are you ensuring that your events are safe from cyber attacks?

Wednesday, January 28, 2015

Microsoft Aims to Make Augmented Reality a Reality in 2015

Tech giant, Microsoft, recently announced the launch of its newest product Hololens. Hololens would be a new piece of wearable technology (think Google Glass) that creates a series of 3D holograms for a user to interact with fully. Microsoft is touting the device as “a new medium to express creativity, a more efficient way to teach and learn, and a more effective way to visualize your work and share ideas. “

So what could this mean for events in the future?
Hololens could potentially bring a whole new meaning to an immersive events experience. Many fun options could be available depending on your type of event. Throwing an education based user conference? The Hololens could enable users to interact directly with digital content a speaker is presenting or teaching about. Have sponsors or exhibitors at your event? The new tool could be a great way to display new products and features in a hands-on way.

Details are still emerging about the new technology but you can learn more by visiting the Hololens page on Microsoft’s website. What do you think of this new advancement in technology? Comment below and let us know if you would ever use this at one of your events.

Friday, January 23, 2015

Drive-to Meetings an Easier, Less Expensive Alternative

Destination meetings aren’t a solution for everything. What if a company doesn’t have the budget for air travel, or is only looking for a short-term solution? An excellent alternative is the drive-to meeting.

Drive-to meetings eliminate a hefty transportation budget. These meetings are usually held very close to a client’s office, so a plane ride isn’t necessary. If the meeting is close enough, you can also save on overnight accommodations as your client’s employees drive home instead of to a hotel after the meeting.

If you client isn’t comfortable with each employee driving their personal vehicles, recommend a travel alternative such as a bus service or carpooling. Not only will your client’s mind be at rest, it’s a great way to promote a green initiative.

Drive-to meetings are a smart alternative for clients looking to stay close to home. They also provide a great savings benefit compared to air travel, and an opportunity to promote green initiatives. If your client doesn’t want a destination meeting, suggest a drive-to meeting.

Wednesday, January 14, 2015

Trimming Wi-Fi Costs for 2015

It’s no secret to event planners or anyone else that we live in a digital world. This is a way of life that will only strengthen as we go farther in 2015. The common thread with all of our tech toys is the need to be connected to the masses via the internet. This makes Wi-Fi access a must for any event or meeting. Convene recently released a short article detailing ways event planners can cut back on Wi-Fi costs. Our favorite tips are:

Develop a history of how your events typically use Internet services: Have an estimate of peak bandwidth usage and peak number of wireless devices connected so that you don’t overpay. 

Don’t be afraid to ask your potential venue questions: Know what you’re working with by asking important questions, such as who their internet service provider is and how much bandwidth the space has.

Consider outside bids for Wi-Fi service: If you don’t think your venue can handle your Wi-Fi needs or if you simply want a better price point don’t be afraid to consider outside vendors.

Check out the full article for the rest of the helpful money-saving tips. Do you have something you do to get the most bang for your buck when it comes to Wi-Fi? Share with us in the comments section below!

Wednesday, October 29, 2014

Are Drones the Future of Major Events?

When most people think of drones their first thoughts probably go to military tactics and surveillance but that image could be changing. Fashion house Fendi made news this year when it teamed with Parrot, YouTube, and Google to livestream their Fendi F/W 2014-15 Runway Show via a A.R. Drone 2.0.
High-definition cameras attached to three drones captured an aerial view of the runway show in February and broadcasted the action live to a global audience via The event was touted as the world’s first flying catwalk. Those not lucky enough to score a front-row seat to the fashion show were able to watch the livestream on Google+, YouTube, and Fendi’s website. The event garnered an astounding 50 million impressions on social media from those watching at home.
Fendi’s event marked the first time drone technology has been used to broadcast a live major event. With the overwhelming success it seems only a matter of time before other events begin utilizing this technology in creative and innovative ways. How do you think drones would fare at your events? Share in the comments section below and weigh in on this new use of tech!