Wednesday, May 18, 2016

Get Them Talking

Networking is a huge reason why people attend events. Rather than have your attendees participate in the same ole networking activities, you should try spicing it up with these ideas:

  • Have a picnic where attendees can meet and mingle in a comfortable, casual environment.
  • Give attendees an activity to do with their tablemates – some sort of game or craft.
  • Host a ‘Dinner With Strangers’ area for those attendees that are flying solo.
BizBash has a list of 8 Unique Ways to Encourage Conversation at Meetings to give you some more ideas on networking. How do you get people networking at your events? Share in the comments section below.

Tuesday, May 10, 2016

Getting Inside Your Attendees’ Mind

Event planners have started using the word “experience” rather than event to engage attendees on an emotional level. Some event planners have even gone as far as taking psychology courses to better understand the way we think in order to get a more captive audience. If you don’t have time for a class, we have a crash course in event psychology for you:

  • Use priming techniques to get attendees buy-in.
  • Social Proof all of your blog sites and social media accounts.
  • Supply and demand is real, but use it properly to maximize effectiveness.
  • You only have 15 seconds of attendees’ attention, get it while you can.
  • Increase memory retention by clustering event information.
HubSpot has a list of 10 principles of human behavior that can give you more insight into your attendees’ mind. Do you have any event psychology tips? Share them in the comments below.

Monday, May 2, 2016

Keep Your Attendees Safe

Your attendees and their safety is one of the most important aspects of event planning. In the digital age, you don’t want to just focus on physical safety but also include cyber security in your plans. Here are three tips for ensuring your attendees’ safety both in-person and online:

  1. Never Compromise Safety for Budget – The well-being of your event attendees should not be in the hands of a two-star company. Spend a little extra money on your security team to get the full package.
  2. Enhanced Security Software – Make sure the attendees’ contact and payment information are stored appropriately using up-to-date security software like EventTracker or AlienVault.
  3. Contingency Planning – No one likes to be thrown off guard, so thoroughly think out all the different possibilities that could happen to ensure you have a well thought out plan in case of an emergency.
BizBash has a few more event security tips for your number one priority, the guests. Do you have any other security tips or tricks up your sleeve? Share them in the comments below. 

Thursday, April 28, 2016

Photographer Necessities

Capturing the unique moments of your event is essential in promoting for the coming years. Here are three requirements every event planner should consider when selecting an event photographer:

  1. Background and credentials – It is important to see that the photographer has worked events of your size in the past and has done a great job at them.
  2. Consider hiring multiple photographers – depending on the size of your event, you may want to consider hiring more than one photographer. This ensures that all the great moments are captured.
  3. Contract – As with any big deal, you want to make sure everything is written out in a contract so everyone knows what to expect.
The Professional Photographers Association (PPA) has Ten Things to Ask When Hiring a Photographer to make your process easier. Do you have any guidelines you always follow when choosing a photographer? Share them in the comments below.

Monday, April 18, 2016

Healthy Habits for Your Event

Health and wellness is a topic a lot of companies are discussing and implementing into their work behaviors. To get a leg up in the event industry, here are four ideas to promote health and wellness at an event:
  1. Scavenger hunts are a great way to get attendees up and moving around. Scavenger hunts can also be a fun way for attendees to meet and mingle with each other and vendors.
  2. Instead of offering chips and soda as a snack, why not try granola bars and hot tea? They are tasty and will keep the attendees energized for the day’s festivities.
  3. There is a lot of walking that happens at events, so pedometers can make a great giveaway. Have attendees share how many steps they’ve taken on social media.
  4. Mental health is just as important as physical health so make sure to allot ample amount of time for breaks that will allow attendees to recharge.
Inc. has a few more ways companies are promoting wellness that you should check out for inspiration. Do you have any more ideas? Share them in the comments below.

Monday, April 11, 2016

Audience Engagement 101

One of the big event trends emerging in 2016 is increased audience engagement. It can be hard to think of the perfect strategies to engage and involve your audience but not anymore! We have five tactics for you to utilize at your next event or meeting:
  1. Ask questions to the audience during a presentation. It could be a great tactic to have them tweet their answer to a question using your event hashtag.
  2. Have your speaker or entertainers go down to the crowd or bring an audience member onstage. Make your attendees a part of the show.
  3. Humor always lightens up any mood or meeting, so make sure the presenter has a few good jokes planned to get people laughing.
  4. Have the audience play a quick game to emphasize a point the speaker is making.
  5. If the audience is small enough, and there is enough time allotted, let attendees introduce themselves.

Business Communications has several more great ways to involve and engage an audience. Do you have any foolproof audience engagement strategies? Share them in the comments below. 

Thursday, March 31, 2016

3 Key Tips for Building the Ultimate Team

A key necessity for event planners is surrounding yourself with an awesome team that will assist in creating a vision for the perfect event. We have three tips to assist in building an ultimate team of event experts.
  1. Communication is Key – As the head event planner, make sure to communicate your ideas and allow free flow of ideas from your colleagues.
  2. Know Each Person’s Expertise– Make sure your team as a whole is fluent in every key aspect of event planning. This could mean one person specializes in catering while another knows everything about music and production.
  3. Positivity – Take time out of the busy day to bond as a team. This will create synergy between colleagues and a positive environment.
Do you have tips and tricks to help in building your ultimate event team? Share them in the comments below!