Wednesday, April 6, 2011

Getting Elusive Media Attention for Your Business

Are you interested in getting your company more media attention? Of course you are! A great place to start is a recent blog post by Patrick Garmoe, “109 Ways to Make Your Business Irresistible to the Media.”

A few of the tips I found beneficial:

  • Sign up on Several e-mail lists are sent out daily, full of reporters needing experts for stories. Jump on those that fall within your expertise.

  • Define the story in just one sentence, so you can easily explain it to the media in 10 seconds.

  • Think visually. When can a media station shoot video and pictures? If that’s not possible, are there video or pictures you can provide?

  • Pitch local stories to local reporters. National attention typically springs from local attention first.

  • Devote lots of time on e-mail subject lines to reporters. You can apply the same techniques for writing magnetic headlines for blog posts – they make both readers and reporters want to know more about what you have to say.

  • For more tips, read the blog online at

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