Getting Elusive Media Attention for Your Business

Are you interested in getting your company more media attention? Of course you are! A great place to start is a recent blog post by Patrick Garmoe, “109 Ways to Make Your Business Irresistible to the Media.”

A few of the tips I found beneficial:

Sign up on helpareporter.com. Several e-mail lists are sent out daily, full of reporters needing experts for stories. Jump on those that fall within your expertise.

Define the story in just one sentence, so you can easily explain it to the media in 10 seconds.

Think visually. When can a media station shoot video and pictures? If that’s not possible, are there video or pictures you can provide?

Pitch local stories to local reporters. National attention typically springs from local attention first.

Devote lots of time on e-mail subject lines to reporters. You can apply the same techniques for writing magnetic headlines for blog posts – they make both readers and reporters want to know more about what you have to say.

For more tips, read the blog online at www.copyblogger.com.