Historically, there have been only two types branded retail establishments—traditional “brick and mortar” businesses and online stores. Recently, however, savvy marketers are turning to a new trend–the pop-up store.
This marketing tactic entails a branded temporary storefront built around high-traffic areas like SoHo in New York City, or around a popular tradeshow or industry event.
The idea is catching on as many brands try to distinguish themselves and get reactions from resellers and consumers. Is a pop-up store right for your business or your clients?
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