Monday, October 1, 2012

Heads Up: Top Trends Driving Future of Event Planning


The social media revolution is a motivating force driving businesses everywhere.  We've explored how you can leverage social media tools for your company, but how do you take advantage of it for your events?

Special Events magazine forecasts some of the top event trends in its 11th annual "50 Top Event Planning Companies."

A few things to expect:
  • A focus on integration of mobile apps into events to enhance the consumer experience
  • Sustainable events to limit costs and clutter
  • Brands hosting events simultaneously with non-competitors to increase exposure
  • Social media metrics will become the measuring stick for determining event success
  •  In-person communication is more relevant than ever

What do you believe will have an impact on events in the future?

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