Monday, October 10, 2016

Virtual Reality is Taking over the Event Industry

Virtual Reality is taking the world by storm, but what does that mean for the event industry? Only good and innovative things, of course. Virtual Reality is a computer-generated simulation of a 3D object, environment or area that allows a person to interact with it in a seemingly real way. Businesses and brands alike are using this new tool in a variety of ways to bring their products to life when they may not physically have it at the event.

Virtual Reality opens a world of doors and possibilities for events. Here are a few ways companies have used the new technology:

  1. For individuals that want to relive the suspense of the 2016 N.B.A Finals, the NBA created a way people can completely immerse themselves in to the middle of a game. 
  2. United Airlines got customers excited about their new Polaris business class to debut in December 2016 by giving them a taste of what to expect.
  3. Foundry 45 couldn’t bring a construction site to the Intex Expo to model their product so they used a Virtual Reality headset to compensate for the missing feature.

BizBash has a nice list of other companies who have used Virtual Reality recently. What do you think of this growing trend? Share your thoughts in the comments below. 

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